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Google review link generator
Turn a Google Maps link, a Place ID or a CID into a one tap write a review link for your business, plus a QR code you can print and a short message you can send. Nothing is uploaded anywhere, it all runs in your browser.
Step 1: tell us which listing
Waiting for inputOpen your listing on Google Maps in a desktop browser and copy everything out of the address bar. A shortened maps.app.goo.gl link will not work here, because your browser is not allowed to follow it and read where it lands. Open the short link first, wait for the full URL to appear in the address bar, then copy that.
Do not know yours? Type the business name into Google's own Place ID finder and it will show the ID on the map pin.
A CID is the long number you sometimes see as cid= or ludocid= in a Google URL. Paste the decimal number, or paste a hex pair like 0x487b8d50bb5c0b4f:0x2b1a3e9c5d6f7a8b and we will convert the second half for you.
Step 2: your links
The QR code appears here once you have generated a review link.
Where to actually put the link
- Print the QR code on the invoice or the job sheet. The customer has it in their hand at the moment they are pleased with the work, which is the only moment that reliably converts.
- Put the plain link in your email signature, under one short line of text. Do it on every mailbox in the business, including the staff who send the most email.
- Send the text message within a day of finishing. After a week most people have moved on.
- Stick the code on the van, the shop door or the back of a business card. Add a line saying what it is for, because a bare square gets ignored.
- Do not put it behind a star rating filter. Asking how the job went first, then only sending the Google link to the people who answered well, is review gating. Google's review policy does not allow it, and a competitor can report you for it. Send the same link to everyone.
What a Place ID is, and where to find yours
Every listing on Google Maps has an ID. It looks something like ChIJN1t_tDeuEmsRUsoyG83frY4, and it points at one exact listing and nothing else. Your trading name can change, you can move premises, you can switch phone number. The ID stays put. That is why the review link is built on it rather than on your name.
Two ways to get yours. The quickest is Google's Place ID finder, linked above: type the business name in, click the pin, and the ID is shown to you. The other is to open your listing on Maps in a desktop browser and paste the full address bar URL into the first tab on this page, which digs the ID out of the data= part.
One warning about URLs. Google has several shapes of them and they do not all carry the same identifier. If this tool says it found nothing, the URL genuinely did not have it in there, so use the Place ID finder instead.
Why a direct link beats telling someone to search for you
Think about what you are asking when you say "could you leave us a review on Google". The customer has to search, work out which result is you, open the listing, scroll past the photos to the reviews, find the button, then write the thing. Six steps, and people drop out at every one. A fair few land on a competitor's listing along the way.
The write a review link collapses that into one tap. It opens the star rating and the text box with your listing already selected. Someone signed in on their phone can be finished inside half a minute. Same customer, same goodwill, far more reviews, purely because you removed the work.
Using the QR code on printed material
A QR code is the same link in a form a phone camera reads. Print it at 25mm square or bigger, leave the white border alone, and scan it with two different phones before anything goes to the printer. Dark ink on light paper, never over a photo.
Put a short instruction under it. "Scan to leave us a Google review" is enough. Codes with no label get walked past.
The policy line on gating and incentives
Two rules worth knowing. You cannot pick who gets asked: surveying customers and only passing the Google link to the ones who rated you well is against Google's review policy, and so is routing unhappy customers to a private feedback form instead. And you cannot pay for reviews, in cash, in discounts or in a free extra.
Ask everyone who buys from you, every time, with the same link. Say please. That is the whole method.
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